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All community college reformers want to help more students earn degrees and complete college faster. A much-admired support program at the City University of New York has done this, some …
More degrees but not higher income: Confusing data from CUNY’s famous ASAP program Clio Read More
Content teams want to tell stories that resonate with real people. Data teams want reliable metrics they can analyze and scale. Both share the exact same goal: driving business growth. …
Lost in translation: Why content and data teams can’t speak the same language Clio Read More
The reality of managing a modern martech stack is that collecting more customer data often produces less strategic certainty. This fundamental tension was the backdrop to September’s MarTech conference session, …
The data trust crisis: Why your customer data is getting worse Clio Read More
A plan by the U.S. Environmental Protection Agency could make it harder for the public to learn about and comment on proposed artificial intelligence data centers that have sparked a …
EPA proposal could leave public in the dark about data center plans Clio Read More
The reality of modern marketing operations is that dashboard volume rarely equates to strategic clarity. Having access to more metrics than ever before doesn’t mean teams feel more informed. This …
Marketing without signals: what to do when data disappears Clio Read More
The Gemini (Vertex) API now offers limited access to grounding queries and returns search phrases in the object (‘groundingMetadata’). This is exciting news, in theory, but it proves complicated in …
Demystify grounding queries with real data Clio Read More
Marketing teams are giving AI more authority over campaigns, while providing CRM data they know isn’t ready for the job. According to Validity’s “State of CRM Data Report 2026,” nearly …
Marketers know that AI uses bad data to make decisions Clio Read More
B2B marketing budgets are influenced by data that less than half of the people responsible for marketing measurement and communications fully trust. Only 49% of respondents have a lot of …
B2B marketers don’t trust the data used to set budgets Clio Read More
On July 1, HubSpot announced new terms of service that allowed the company to acquire enrichment data from one company and use it to enrich or supplement another company’s records. …
HubSpot reverses course after customers opt out of data sharing Clio Read More
U.S. bankruptcy judge on July 7 approves $46.75 million settlement for 2023 bankruptcy victims data breach Genetic testing company 23andMe exposed genetic and other personal information of an estimated 6.9 …
Judge approves $46.75 million in damages to 23andMe data breach victims Clio Read More