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Marketing has always depended on customer insight, but traditional methods of achieving this are under pressure. Surveys take time. Focus groups are expensive. Hard-to-reach audiences often remain underrepresented. Privacy requirements …
Where synthetic data fits into customer research Clio Read More
Customer data platform BlueConic today announced the acquisition of Blueshift, an AI-powered multi-channel marketing platform. The next wave of CDPs seems more active than previous generations, which were focused on …
BlueConic acquires Blueshift as CDPs move from data to action Clio Read More
Zurich Insurance Group said the level of investment in global data centers may soon make it necessary for participating insurance companies to start selling securitized products to spread risks among …
Zurich sees data center boom spur insurance securitization Clio Read More
Canada has introduced new data protection regulations legislation The handling of personal data in commercial activities is to be regulated on Monday. Concerns center on the bill’s expansion of the …
The Canadian bill would shift privacy enforcement in the private sector to the new data regulator, JURIST Clio Read More