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On the first day of Unbound26, HubSpot unveiled updates to change the way people work with AI on its platform. Instead of choosing an agent or tool for each job, …
HubSpot rebuilds its platform around AI agents Clio Read More
It’s not malice. That’s just what the training data says. Your GEO work today is what an agent will say about you tomorrow. Declarative web protocols The AI landscape is …
How to prepare your website for AI agents Clio Read More
Salesforce hopes its new AI tailored for CRM will be a boon for marketers and a moat against generic models from companies like OpenAI, Anthropic and Google. At Dreamforce, the …
Salesforce is betting that CRM experience can give its AI an edge Clio Read More
Performance marketers are being asked to hand algorithms the keys to campaign execution while proving that every dollar delivers measurable business value. That tension is real. But the solution is …
Changing AI Performance: What’s Really Driving Results Across Channels Today Clio Read More
The Federal Trade Commission is proposing a policy of enforcing “personalized pricing,” the use of customer data to set prices for specific customers. The enforcement policy was proposed on August …
FTC warns against personalized pricing practices Clio Read More
Now my ultimate goal and probably the one most people struggle with is to be agile and adaptive. This means that instead of trying to plan an entire year’s worth …
How to Strengthen Your Brand Authority – Whiteboard Friday Clio Read More
Content teams want to tell stories that resonate with real people. Data teams want reliable metrics they can analyze and scale. Both share the exact same goal: driving business growth. …
Lost in translation: Why content and data teams can’t speak the same language Clio Read More
Marketing leaders have access to more content, impression and engagement data tools than ever before. Yet gaining real public attention feels like a moving target. This fundamental challenge took center …
The Illusion of Engagement: What Actually Gets Attention (and What Gets Ignored) Clio Read More
Differentiate Combine these two signals and you have a positioning idea: present Martinelli’s as the original mocktail. The brand existed before Prohibition, even before Coca-Cola. Ask an LLM what the …
Two truths and a lie about digital PR Clio Read More
Is the traditional, purely creative CMO dying out? In this episode of Conversations with MarTech, we sit down with Valeria Balaro, CMO at AI-native technology consultancy Star, to discuss the …
Your next CMO will come from marketing operations Clio Read More