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The reality of managing a modern martech stack is that collecting more customer data often produces less strategic certainty. This fundamental tension was the backdrop to September’s MarTech conference session, …
The data trust crisis: Why your customer data is getting worse Clio Read More
B2B software buyers appreciate how AI allows them to make purchasing decisions faster while avoiding salespeople. However, they hate the fact that, afterwards, they are still stuck in a slower, …
Software buyers move faster than software sellers Clio Read More
It’s that time of year again. No matter what weather you’re living in, the Salesforce Winter 2027 release is upon us. We’ve reviewed the updates, details of which became available …
10 Salesforce Winter ’27 Updates Marketers Need to Know Clio Read More
The reality of modern marketing operations is that dashboard volume rarely equates to strategic clarity. Having access to more metrics than ever before doesn’t mean teams feel more informed. This …
Marketing without signals: what to do when data disappears Clio Read More
Step 1: Define relevant campaign ideas for off-site campaigns that work across your entire digital landscape We all know that relevance is key in link building. In 2024, Google leaks …
How to build site authority and multi-channel relevance in the age of artificial intelligence Clio Read More
The Gemini (Vertex) API now offers limited access to grounding queries and returns search phrases in the object (‘groundingMetadata’). This is exciting news, in theory, but it proves complicated in …
Demystify grounding queries with real data Clio Read More
We love to blame walled gardens for grading their own homework. Fair enough. But everyone does it. Agencies, brands and platforms configure measurement based on their objectives. Platforms define engagement …
Marketers pose the biggest problem in media measurement Clio Read More
Workflow 3: Competitive Analysis with Chained Agents Competitive analysis is one of my favorite use cases of AI because AI is great at finding patterns on large datasets. The key …
5 AI Workflows for Local SEO Clio Read More
So if that’s not the case, then, for example, we might have a query, like “write me a poem,” that doesn’t refer to anything particularly concrete, fresh, or current. So …
Answers Inside and Outside the Model Explained – Whiteboard Friday Clio Read More
Your brand is based on what customers experience, not what marketing says. This makes understanding and correcting the daily interactions that shape customer perception as important as any campaign, creative …
Stop measuring your brand and start listening Clio Read More