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It’s that time of year again. No matter what weather you’re living in, the Salesforce Winter 2027 release is upon us. We’ve reviewed the updates, details of which became available …
10 Salesforce Winter ’27 Updates Marketers Need to Know Clio Read More
We love to blame walled gardens for grading their own homework. Fair enough. But everyone does it. Agencies, brands and platforms configure measurement based on their objectives. Platforms define engagement …
Marketers pose the biggest problem in media measurement Clio Read More
Marketing teams are giving AI more authority over campaigns, while providing CRM data they know isn’t ready for the job. According to Validity’s “State of CRM Data Report 2026,” nearly …
Marketers know that AI uses bad data to make decisions Clio Read More
B2B marketing budgets are influenced by data that less than half of the people responsible for marketing measurement and communications fully trust. Only 49% of respondents have a lot of …
B2B marketers don’t trust the data used to set budgets Clio Read More
Nine in 10 marketers say budget constraints are taking a toll on their paid media programs, but many continue to overlook one of the biggest drivers of performance: what happens …
Marketers know what improves the ROI of paid media, but they underinvest in it Clio Read More
Salesforce CEO Marc Benioff said the company was “all in on Agentforce” when it launched in 2024, but so far only 34% of customers have adopted it. As a result, …
Salesforce’s problems highlight marketers’ AI problems Clio Read More
Much of the discussion around AI and marketing jobs has focused on one question: Will AI replace entry-level marketers? It might be the wrong question. A bigger one is emerging: …
Who will train tomorrow’s marketers if AI does the job? Clio Read More
One of the most rewarding aspects of teaching marketing is seeing how my students approach real-world business challenges. Each semester I review the final projects of my honors marketing students …
What future marketers understand about customer decision making Clio Read More
The most important step before writing a marketing headline is to understand what drives your customer. Across all the performance marketing campaigns I’ve optimized for travel, retail, construction, medical, and …
What customers tell their friends that marketers don’t notice Clio Read More
In MarTech’s “MarTechBot Explains Everything” feature, we ask a question about marketing to our MarTechBot, which is trained on MarTech website archives and has access to the broader Internet. Q: …
Why marketers need both MMM and MTA in 2026 Clio Read More