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Nine in 10 marketers say budget constraints are taking a toll on their paid media programs, but many continue to overlook one of the biggest drivers of performance: what happens …
Marketers know what improves the ROI of paid media, but they underinvest in it Clio Read More
Salesforce CEO Marc Benioff said the company was “all in on Agentforce” when it launched in 2024, but so far only 34% of customers have adopted it. As a result, …
Salesforce’s problems highlight marketers’ AI problems Clio Read More
Much of the discussion around AI and marketing jobs has focused on one question: Will AI replace entry-level marketers? It might be the wrong question. A bigger one is emerging: …
Who will train tomorrow’s marketers if AI does the job? Clio Read More
One of the most rewarding aspects of teaching marketing is seeing how my students approach real-world business challenges. Each semester I review the final projects of my honors marketing students …
What future marketers understand about customer decision making Clio Read More
The most important step before writing a marketing headline is to understand what drives your customer. Across all the performance marketing campaigns I’ve optimized for travel, retail, construction, medical, and …
What customers tell their friends that marketers don’t notice Clio Read More
In MarTech’s “MarTechBot Explains Everything” feature, we ask a question about marketing to our MarTechBot, which is trained on MarTech website archives and has access to the broader Internet. Q: …
Why marketers need both MMM and MTA in 2026 Clio Read More
Purna Virji — Principal Consultant and Global Program Manager at LinkedIn I’ve spoken at conferences all over the world, but I still need to disappear into a bathroom to recharge …
21 marketers share their best tips for networking as an introvert at SEO events Clio Read More
Marketers have more channels at their disposal than ever before, but somehow we’ve managed to fill them all with an enormous amount of noise. For some marketers, the return of …
How events help marketers get noticed Clio Read More