trust - Clio

The data trust crisis: Why your customer data is getting worse Clio

September 8, 2026 - by Clio - Leave a Comment

The reality of managing a modern martech stack is that collecting more customer data often produces less strategic certainty. This fundamental tension was the backdrop to September’s MarTech conference session, …

Digital Marketing

B2B marketers don’t trust the data used to set budgets Clio

August 21, 2026 - by Clio - Leave a Comment

B2B marketing budgets are influenced by data that less than half of the people responsible for marketing measurement and communications fully trust. Only 49% of respondents have a lot of …