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Every morning this summer, Gordon and Connie Howie woke up on their ranch in central Pennington County and turned on the kitchen faucet, unsure if any water would come out. …
Drought-stricken South Dakota ranchers face dry well problem Clio Read More
We love to blame walled gardens for grading their own homework. Fair enough. But everyone does it. Agencies, brands and platforms configure measurement based on their objectives. Platforms define engagement …
Marketers pose the biggest problem in media measurement Clio Read MoreConfidence in higher education is declining across the United States. Less Americans say a college degree is very important: A increasing share believe the system is moving in the wrong …
OPINION: The poor states of the South have a brain drain problem. Public universities can and must do more to help Clio Read More
On a recent call, the head of marketing at a mid-sized B2B SaaS company walked me through everything his team did to solve the slowdown problem. They had created a …
Better prompts won’t solve the worklop problem Clio Read More
After years of investing in martech platforms, customer data tools, analytics and artificial intelligence, most marketing leaders still feel their technology isn’t up to scratch. According to a new survey …
The real problem with martech is not the technology Clio Read More