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B2B marketing budgets are influenced by data that less than half of the people responsible for marketing measurement and communications fully trust. Only 49% of respondents have a lot of …
B2B marketers don’t trust the data used to set budgets Clio Read More
Customer acquisition cost (CAC) is increasing in virtually every B2B category. The industry diagnosis: more competition, more channels and more noise. The prescribed remedies: better targeting, more content, narrower ideal …
Because your CAC keeps increasing while the bids don’t improve Clio Read MoreIn 2020, a 14-inch robot named Moxie was introduced to the world to help children develop their social and emotional skills through interactive conversations and games guided by artificial intelligence. …
Don’t let AI raise your children Clio Read More
Email marketing experts have spent years following the same advice: use powerful words, personalize the subject line, avoid ALL CAPS, and keep punctuation to a minimum. A new study suggests …
FREE! Email subject line rules that don’t hold up! Clio Read More
The most important step before writing a marketing headline is to understand what drives your customer. Across all the performance marketing campaigns I’ve optimized for travel, retail, construction, medical, and …
What customers tell their friends that marketers don’t notice Clio Read More