Get latest trends on Clio, Clio education, Clio insurance, Clio digital marketing, Clio legal and Clio mortgages.
The reality of managing a modern martech stack is that collecting more customer data often produces less strategic certainty. This fundamental tension was the backdrop to September’s MarTech conference session, …
The data trust crisis: Why your customer data is getting worse Clio Read More
Marketing has always depended on customer insight, but traditional methods of achieving this are under pressure. Surveys take time. Focus groups are expensive. Hard-to-reach audiences often remain underrepresented. Privacy requirements …
Where synthetic data fits into customer research Clio Read More
One of the most rewarding aspects of teaching marketing is seeing how my students approach real-world business challenges. Each semester I review the final projects of my honors marketing students …
What future marketers understand about customer decision making Clio Read More