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Tag: CDP

How to evaluate the modular CDP compared to the packaged one

 Clio
Digital Marketing

How to evaluate the modular CDP compared to the packaged one Clio

September 20, 2026 - by Clio - Leave a Comment

In MarTech’s “MarTechBot Explains Everything” feature, we ask a marketing question to our MarTechBot, which is trained on MarTech website archives and has access to the broader Internet. Request: What …

How to evaluate the modular CDP compared to the packaged one Clio Read More
Ready or not, welcome to the age of the CDP agent

 Clio
Digital Marketing

Ready or not, welcome to the age of the CDP agent Clio

June 23, 2026 - by Clio - Leave a Comment

After a wave of consolidation over the past six years, more than a few martech minds have wondered whether CDP is a better concept than a product. Vendors in and …

Ready or not, welcome to the age of the CDP agent Clio Read More
Databricks introduces CustomerLake, its CDP agent

 Clio
Digital Marketing

Databricks introduces CustomerLake, its CDP agent Clio

June 16, 2026 - by Clio - Leave a Comment

Databricks ended weeks of rumors today by announcing CustomerLake, a CDP agent. The announcement came at the company’s Data + AI Summit in San Francisco and marks Databricks’ entry into …

Databricks introduces CustomerLake, its CDP agent Clio Read More
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