It’s not malice. That’s just what the training data says. Your GEO work today is what an agent will say about you tomorrow.
Declarative web protocols
The AI landscape is awash with web protocols at the moment, but there’s a reason why. As web sites and platforms develop, web protocols provide rules, guidelines, and protections to help agents behave safely and consistently. This is essentially a new segment of the web that is being built in real time, so these protocols are essential.
A Agent Trade Protocol (ACP) The profile, for example, provides declarative guidance, data feed specifications, access point standards, A2A (agent-to-agent) identification, security barriers, and what your agent system needs before it can participate in business transactions. Specifically, in A2A, you will also declare an agent card, a file at a known URL that indicates your agent’s name, capabilities, and endpoints.
Implementing the protocols can be complex for small businesses and may require a developer, but through partnerships and collaboration (see step 5), compliance can be accessible to businesses of all sizes.
WebMCP
One protocol worth mentioning specifically for in-place optimization is WebMCP, which serves as an essential bridge to browser-level agent interactions and agents. Introduced by Google at I/O 2026, it allows a direct conversation between your website and the browser’s built-in agent. In practice, this means you can use it as a declarative tool to optimize your site’s architecture by adding agent-friendly metadata to forms and interactive elements, allowing the browser to parse and use them effectively.
LLMs.txt
The only declarative tool worth spending real time on is llms.txt and its bigger brother, llms-full.txt. To be clear, LLMs.txt v.1 has been widely advertised as a tool for GEO growth, but research has not proven this to be the case. What emerged was that LLMs.txt has multiple use cases for agent optimization. In Google Chrome’s Agentic Browsing control, there is a dedicated control for llms.txt because “Without this file, agents may spend more time crawling the site to understand its high-level structure and core content.”
Anthropic still includes it in their AI acquisition resources, and Stripe, Mastercard, OpenAI, and Anthropic all reference or use it in their agent infrastructure. Every Wix website on a premium domain has an LLMs.txt agent.
