The SERP has transformed into a crowded billboard, AI features and advanced results. Top positions do not guarantee visibility, and if you chase it as your main KPI, traffic can decrease even when you win the SERP.
You’ll also overlook click-generating placements because you’re optimizing for a smaller and smaller slice of headcount.
Tom Capper is the director of product search strategy at Moz with over a decade of experience in SEO search.
In his talk at MozCon, Tom will show you:
- How rankings have become disconnected from the visual space you can gain in search results
- How to prioritize like a marketer rather than an SEO
- Where hidden opportunities still exist and where the opportunity has disappeared
- How to align PPC, SEO and GEO in one framework so your teams stop competing and start consolidating
