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Tag: CAC

Because your CAC keeps increasing while the bids don’t improve

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Digital Marketing

Because your CAC keeps increasing while the bids don’t improve Clio

July 13, 2026 - by Clio - Leave a Comment

Customer acquisition cost (CAC) is increasing in virtually every B2B category. The industry diagnosis: more competition, more channels and more noise. The prescribed remedies: better targeting, more content, narrower ideal …

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