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One of the most rewarding aspects of teaching marketing is seeing how my students approach real-world business challenges. Each semester I review the final projects of my honors marketing students …
What future marketers understand about customer decision making Clio Read More
For years, marketers have looked to automation as the answer to the growing demand for content. Create enough rules in your workflows and the system can handle the rest. Artificial …
Why AI is making DAM more important than ever Clio Read More
Now, let’s take a deep dive into what the flow of AI research actually is. When we have our content, our content is fed into the AI’s understanding because the …
The PEE framework for Agentic AI: Whiteboard Friday Clio Read More
Marketers have spent years obsessing over ranking reports wherever their products appear. A higher position meant more visibility, more clicks, and more revenue. That mental model made sense when everyone …
Because your first placement no longer means you’re winning Clio Read More
8. Will Google Search still exist as we know it in five years? I expect evolution, not revolution. A screenshot of a Google SERP will probably look very different in …
Stop measuring AI search like SEO – here’s what to track instead Clio Read More
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How Publicis Sapient transformed its marketing organization Clio Read More
Today, the fight to get your brand mentioned in AI responses – a process called generative engine optimization (GEO) – should be a top priority for marketing teams. Organizations need …
GEO is following the same path as the first SEO Clio Read More
The majority of organizations now use AI in at least one function: 88%, according to McKinsey – but only 6% report a significant impact at the company level. This is …
The real opportunity of artificial intelligence is to create new value Clio Read More
After a wave of consolidation over the past six years, more than a few martech minds have wondered whether CDP is a better concept than a product. Vendors in and …
Ready or not, welcome to the age of the CDP agent Clio Read More
It’s never been easier to outsource your marketing work to automation. Advertising platforms will manage bidding, targeting and creative. CRMs will score leads, trigger workflows, and suggest next action. You …
Automation doesn’t eliminate vague goals Clio Read More